FiNN FLARE is a well-known women’s wear and men’s wear brand selling clothing and accessories with its own retail chain. It's a European quality brand registered in 1965.
The Finnish company Ruveta OY (Salo, Finland) owns the rights to the FiNN FLARE brand. Ksenia Ryasova, previously director of the Moscow Office of FiNN FLARE, has been the President of the company since 2006. She took over this position from Raimo Aaltonen.
FiNN FLARE has clothing for men, women and kids . Today FiNN FLARE is well-established in the Russian apparel market in the upper middle market. FINN FLARE's retail chain comprises 111 stores in Russia and Kazakhstan, and 63 franchised stores.
HISTORY. The FiNN FLARE Factory, initially known as Salon Leninkitukku, was established in 1960 in a small Finnish town called Salo, and made a name for itself as a promising apparel manufacturer right from the start. The FiNN FLARE trademark was registered five years later, and its first collection was launched. Taking part in the leading international trade fairs – Igedo in Germany and the Scandinavian Fashion Week – gave an opportunity to FiNN FLARE to expand its activity and start exporting the goods to Germany, Netherlands, Austria, Switzerland, USA and USSR.
In 1974, the company entered the market of the Soviet Union and launched into business in the country. At that time scarce Finnish FiNN FLARE clothing was sold at the Berezka store chain and the closed section of GUM (State Department Store). In the USSR FiNN FLARE stores were very popular - the first order comprised 100,000 items, and the turnover was counted in millions of Finnish markkas.
Following the latest fashion trends, the company completely changed its marketing strategy in 2000. Brand development and manufacturing contemporary wear became a priority, which helped expand the product line and add new product categories to collections. At the same time FiNN FLARE started operating in the large and promising Russian and CIS market. While FiNN FLARE collections in Finland and Scandinavian countries were sold at large department stores, a decision was made to develop a FiNN FLARE boutique chain for the new markets. In 2003, the first FiNN FLARE store and a Russian design bureau were opened, laying the foundation for a rapid expansion of the Finnish brand in the Russian market. More and more FiNN FLARE stores were opened in all regions of Russia and Kazakhstan.