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RU

TOMMY HILFIGER INTRODUCES ICONS FALL 2020 COLLECTION

19.10.2020 - 31.12.2020

American Pioneers, the Fall 2020 TOMMY HILFIGER collection, celebrates the brand’s 35th anniversary by reinventing its heritage classics through the lens of an all-American kaleidoscope. Traveling from the midwestern states of Colorado to Montana, the collection clashes a sartorial country aesthetic with East Coast, Ivy League prep.

Seasonal floral prints, hand-drawn paisleys and monochromatic foulards are inspired by the American prairies. The collection’s town and country vibe is elevated with preppy stripes, light-weight fleece and a sophisticated palette featuring oatmeal, navy, grey heather and burnt umber. Rugged classics put a modern twist on TOMMY staples through elevated textures, clashing tartans and rich, embellished crest artwork. Meanwhile, minimalist branding provides a more refined approach to seasonal core graphics.

At the season’s end, ranch renegades get a preppy makeover, taking hold in the form of tweed, wool, preppy stripes and cable sweaters updated with the TOMMY global stripe. As Fall comes to a close, the collection’s color palette darkens to blackened indigo, olive green, shades of grey and winter whites.