The brand was launched by the Max Mara group in 1984 and was originally conceived as a Max Mara clothing line for leisure and outdoor recreation. Rapidly developing, Weekend became a very successful project and gradually became more and more independent. Today, it is an independent brand with a well-recognized style and its own unique identity. Weekend Max Mara offers a complete wardrobe for every day: coats, shirts, dresses, jackets, jackets, knitwear, jeans, shoes, bags, shawls and jewelry. The concept of Weekend Max Mara stores and collections is dedicated to an active woman who appreciates the quality and comfort of clothing, but at the same time strives for femininity and elegance. The brand's philosophy is based on the idea of casual casual chic. Designers rely on an original cut and impeccable materials: linen and cotton fabrics, silk, cashmere, wool, tweed, while paying special attention to every detail, whether it is a hood or a button.